Listen up.
At EFFESS90, we know it’s all about ideas. That’s why we’ve pumped out some serious sonic sorcery for everyone from Little Dragon to Lil Wayne. From Gucci Mane to SZA. From Lil Uzi Vert to Katy Perry. And the list just keeps getting bigger, badder, and bolder.
EFFESS90 is more than a producer and songwriter collective - it’s a movement. No rules. No limits. Just undeniable music.
Welcome to EFFESS90.
EFFESS90
Executive Producer
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Felix Snow is not just a producer—he’s a sonic craftsman, blending precision with experimentation to redefine the edges of pop and electronic music. A multi-instrumentalist fluent in drums, guitar, bass, and upright bass, he brings a rare depth to his productions, constructing soundscapes that feel both intricate and effortless.
A graduate of NYU’s Clive Davis Institute, Snow first turned heads with his work on SZA’s early projects, weaving ethereal textures into her sound. But it was Kiiara’s breakout hit, “Gold”, that cemented his reputation, with its hypnotic, staccato vocals and offbeat production sparking a new wave in pop music. From there, his influence only expanded—working with Young Thug, Katy Perry, Selena Gomez, Tinashe, Lil Uzi Vert, and many many more, weaving together lush melodies, tight percussion, and a touch of left-field weirdness that makes his productions instantly recognizable and sought after.
And then there’s Terror Jr., the shadowy pop project he co-founded, dropping mysterious, synth-drenched bangers that blurred the lines between indie and mainstream. The man thrives in the unexpected, balancing commercial appeal with a signature experimental edge—because why fit in when you can remix the entire industry?
From chart-topping collabs to underground hits, Felix Snow is a sound scientist with a pulse on what’s next. Whatever he’s cooking up, one thing’s for sure: your speakers won’t be ready.
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Katy Perry - Dance With The Devil
SZA - Julia
Felix Snow feat. Lil Uzi Vert - Love
Kiiara - Gold (Remix feat. Lil Wayne)
Young Thug - Turn Up
Selena Gomez - Perfect
Era Istrefi - Redrum (feat. Felix Snow)
YNW Melly, Paper Lovee - I’m Rollin
Kiiara - Gold
SZA - Ice Moon EP
Tinashe - Stuck With Me (feat. Little Dragon)
Terror Jr. - 3 Strikes
Melanie Martinez - Teddy Bear
Felix Snow - Lies (feat. SZA)
KSHMR - Touch
Kiiara - Whippin (feat. Felix Snow)
lil aaron - DRUGS
TYSM - Normal No More
Kiiara - Feels
Terror Jr. - Come First
R3hab & Felix Snow - Care (Ft. Madi)
Eve - Grind or Die
Terror Jr. - Say So
Dev - #1
The EFFESS90 Collective
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TYSM doesn’t just write songs—she builds them from the ground up. A coloratura soprano with a musical theatre background (trained at Emerson College), she swapped Broadway scores for beat-making and immersed herself in the mechanics of production. She moves through genres like a shapeshifter, balancing the precision of a seasoned songwriter with the calculated instinct of a veteran producer.
You can find her singing toplines and stacking writing credits with Gucci Mane, Tinashe, Marc E. Bassy, Dimitri Vegas & Like Mike, R3hab, Wintertime, Teflon Sega, and of course, Felix Snow, threading her sound through everything from club anthems to left-of-center alt-pop. But TYSM isn’t just a behind-the-scenes player—her solo project has racked up over 60 million streams worldwide, proving that her voice is just as powerful as her pen. Under Snow’s mentorship, she’s pushed beyond songwriting, learning to manipulate sound, break apart structure, and step fully into the role of sonic architect.
Her creative reach extends into some wildly inventive side projects with Snow. 17 Memphis twists country and pop into something slick, unconventional, and impossible to pin down, with co-writes alongside some of Nashville’s sharpest songwriters, including Ben Burgess, Cory Crowder, George Birge, and Will Weatherly. Meanwhile, The Bliss leans into hazy, electro-pop escapism, a sound that lives somewhere between nostalgia and the unknown.
TYSM isn’t interested in fitting a mold. A trained vocalist with a producer’s ear and a songwriter’s instinct, she’s carving out a space that doesn’t just push pop forward—it pulls it apart and reconstructs it in real-time.
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Regular Marcus is a magnetic producer and artist from Portland, Oregon. His collaborative nature and impressive track record have led him to work with top-tier artists like Blackbear, Tinashe, and Fetty Wap, as well as emerging talents such as MDMA, Bad Neighbors, and Keith Canva$.
A master in FL Studio and Ableton, Marcus’s sonic wizardry can light up any studio. His smooth singing voice and unmatched ear for beat creation and melody set him apart. Known for his innovative and unique sound, Marcus is not just a collaborator but an inspiration. Anyone in the industry would be thrilled to work with someone of his caliber, bringing out the best in every project and creating unforgettable musical experiences.
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J Rogers is an extraordinary up-and-coming producer who’s rapidly making waves in the music industry. With a mastery of FL Studio, he is exceptional at chopping vocals, music, and samples, bringing a fresh and dynamic approach to every project. His expertise in unique idea generation allows him to craft beats and track ideas that truly stand out and captivate listeners.
His innate talent and natural ear for melody and song arrangement make him a force to be reckoned with. Known for his smooth transitions and seamless integration of innovative elements, J's music resonates deeply and leaves a lasting impression.
Truly gifted, J is an inspiring presence in any studio, lighting up sessions with his creative energy and distinctive sound. His innate musical abilities and keen ear ensure that every project he touches matures into a masterpiece. As an emerging talent, he is someone the industry should watch closely—his meteoric rise is only just beginning.
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